The creative and media industries continue to benefit from high growth rates and expanding national global markets. The digital communications revolution and broadband internet are creating new global markets, multiplying outlets and increasing consumer demand. As incomes and literacy levels rise throughout the developing world, so does the audience for English language content and consumers of British innovation and design. The UK advertising industry in recent years has seen considerable change, with accounts becoming increasingly global and major clients pursuing centralisation strategies while the industry consolidates. In a similar vein, publishing is more than ever a global business with the use of English as the first or second language in many areas of the world.